Launching this Fall!

April 16, 2012  |  Southern Fete News

On September 1, 2012, I’ll be launching Val Marie Paper! And in 2013, I will be working full time as an invitation designer.

The Val Marie Paper brand will consist of a wedding collection, baby collection and holiday collection. Invitation design has grown to be a tremendous part of my business and I’m thrilled to do it full time! I’ve got so many ideas and I’m looking forward to devoting 100% of my work time to these endeavors. I’ll debut the new designs and oodles of new offerings with the launch at the beginning of September.

I will continue operating Southern Fete through the end of December 2012. We have some of really amazing weddings this fall that I’m thrilled to create and think it will truly be a grand finale to my wedding planning era!

So how did this come about?

As inquiries for 2013 started coming in last winter, I realized I wasn’t really sure where we’d be in life 14 months down the road. Tyler and I have hopes to start a family soon and I knew I didn’t want to book clients not knowing if I’d be waddling to the hospital to deliver a baby on their wedding day.

My love for weddings has not, and will not change. This past weekend, we worked with an incredible couple and family and I found myself wondering how I could part with this side of the business.

The truth is, I know this decision is right for me and my family. Wedding planning is an incredibly rewarding job but also very high pressure. Forbes actually considers it the  6th most stressful job right behind military and law enforcement. I’ve been able to devote so much of my attention to it these last few years but know that won’t be possible to create the environment I want for future little Woerners. I have so much respect for those wedding planners who balance a family and high pressure job!

Last Thursday I watched one chapter begin and another end. I moved out of my office of three years with two amazing office mates and got the final draft of my new logo from my wonderful designer Bethany Hway. I teared up when she sent it to me. It was clean and simple and PERFECT. And the beginning of a wonderful new chapter. Here’s a small taste of the new brand!

I am sooo thrilled at what’s to come. I have grown so much from when I first thought about even owning my own business exactly four years ago this month. Wow. I can’t even believe it’s been four years! The new brand is going to be completely me and offer so much goodness. I’ve spent the last few months making preparations for the new brand and I cannot express how excited I am to share with y’all everything.

I’m so ready to continue on this journey and that has everything to do with the wonderful people I’ve met, worked with, chatted with through twitter or Facebook along the process. I want to know you even more. I hope to inspire you to chase big dreams and hope to be inspired by your stories too.

Cheers to a bright future ahead for all of us! : )


  1. Very excited for you pretty lady!

  2. Congratulations, Valerie!

  3. Love the logo! Congratulations Val, I know you will do great!

  4. Megan Murphy-Zaunbrecher

    Congratulations! You are going to inspire many people with your beautiful personality and unique designs! I am so happy for you!

  5. Congrats on this big leap!! How wonderful.


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