Announcing: Southern Life

November 29, 2010  |  Inspiration, Southern Fete News

I have always been the career-oriented type of woman. When I was younger, I dreamed of blackberries and power suits and working as editor for a major magazine in New York City.

A little and a lot has changed since then. I had an internship at a Philadelphia style magazine and quickly realized I wasn’t quite so passionate about moisturizers, the hottest clubs or the word “nosh.”  But I still strive to be an amazing business woman and to continue to grow my passion, Southern Fete. I found in life, though, you can have more than one passion. My newest? Being a great wife.

Hmmm. And I thought I was busy enough!

I want to pay bills on time, not forget what I need as soon as I get to the grocery store, I want to make food from scratch and keep my family healthy. I want to remember peoples birthdays. I want to send out cards that just make people feel good. And if I’m totally honest, I want it ALL to look pretty too. And if you’re like me, a new cute notebook or pen ALWAYS inspires me to get organized.

So being a designer, I of course realized I could create exactly what I was looking for and could potentially do the same for other ladies. The result, our new everyday collection, SOUTHERN LIFE.

This collection is for every new wife or new wife at heart. AND every single lady conquering her dreams. Life can be simpler. We may not be able to “do it all” but we can still cover a lot of ground if we get organized and leave more time for what’s important.

I have been utterly inspired by Jess Constable from the blog Make My Life Under. It’s reminded me that sometimes stuff just clutters up our world and keeps us from achieving what we want: healthy relationships, financial freedom, dream jobs…

Will our Weekly Meal memo pad shake your world upside down and make all your dreams come true? Doubtful. But it may cut down on last minute grocery trips for unplanned meals or that afternoon dilemma thinking “what’s for dinner??”

When I started working on the designs for the calendar, I wrestled with trying to make it “fit in” with all the designs I was used to seeing. I came up with several half complete designs because it just wasn’t me. The calendar that you will see fully designed is completely me. It was from a response to encourage myself to live a positive life, focused on the important things. It’s my hope you’ll be inspired to live simply and enjoy life’s little pleasures, too!

Like I’ve said before, I had two goals in mind when developing this collection: 1. create products that could enhance my life both by making it simple and bringing positivity into my life 2. make it something I’d want to use. Sorry a composition notebook ain’t gonna cut it.

A phrase came to mind “Elementary my Dear Watson.” And soon enough my inspiration was born! Fully inspired by Sherlock Holmes: It’s old world London. It’s practical, it’s simple, all with a lady-like twist. Here our a few photos that inspired the collection! Check back on Wednesday when we unveil SOUTHERN LIFE!


  1. Absolutely giddy to see this revealed!! I CANNOT wait! 🙂 Way to rock it, Val.

  2. Thank you so much for sharing how MML has helped you as a person and as a designer. I love that your line is all about helping people design lives with intention! 🙂

    Best of luck with the launch on Wednesday!


  1. The Southern Life Collection | The Wedding Shoebox

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